… In choosing a suitable formula for his own use, the student should bear in mind that it is not only remembrance that is needed, but loving remembrance. The mantram for such repetition must not only remind him of the Overself but attract him to it. Hence, it should be one that inspires devotion and uplifts character. It should embody spiritualizing thought and gather ennobling emotion around it…

Source: The Notebooks of Paul Brunton

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